Chattanooga Lookouts
From 1990-95, Bill Davidson served as General Manager or President of the Chattanooga Lookouts, affiliate of the Cincinnati Reds playing in the Double A Southern League. Davidson oversaw all areas of team operations to include landlord, MLB and league relations, stadium maintenance, capital improvements, food and beverage operations, along with all sales and marketing functions. Davidson also introduced the popular “Double Eyes” logo and branding. The team established several attendance records under Davidson’s direction.