Marketing (Graphic Design & Image Consulting, Promotions & Ticket Sales, Merchandising, Public/Media/Community Relations, Sponsorship Sales/Advertising Sales/Naming Rights)


Graphic design/image consulting
NSS and its strategic partners have been involved with numerous branding campaigns that have included creating initial brand identity and rejuvenating an existing brand. Our firm can bring an energy and focus to your sports franchise’s identity. We can create comprehensive and compelling design elements from a franchise logo to the team’s web site or branding your entire facility.

  • Brand identity development
  • Marketing and advertising campaign development and execution
  • Merchandise design and development
  • Printing services
  • Specialty and interior design architecture development
  • Stadium atmosphere development
  • Team name, logo design and mascot development


Marketing/promotions & ticket sales
NSS can develop a comprehensive marketing program that increases ticket revenues. The results speak for themselves as our involvement has been instrumental in achieving 35 franchise attendance records. Our marketing savvy includes creating memorable experiences for the fan by developing and implementing creative promotions and events.

Primary:

  • Luxury suite and premium seating development
  • Marketing collateral materials (media guide, brochures, etc.) design and printing
  • Sales and marketing strategy including ticket sales and advertising campaign
  • Season ticket holder retention and upgrade programs
  • Ticket pricing

Secondary:

  • Brand extension development
  • Client & fan base development
  • Corporate sales strategy development
  • Database marketing
  • Fan acquisition/development
  • Group sales strategy development
  • Market research
  • New product development
  • Resource allocation determination


Merchandising
National Sports Services is strongly committed to maximizing all revenue streams for our clients. We often see merchandise as an underutilized revenue stream. Our firm can develop lucrative merchandise arrangements that expand your merchandise opportunities to maximize this revenue.

  • Merchandise creation and printing/purchasing
  • Merchandising campaign development
  • Restaurant and business retail development


Public/media/community relations
Public and community relations greatly impact an organization’s success. NSS has implemented numerous PR campaigns that have greatly increased interest in franchises. Our firm can also identify unique community relations opportunities that will endear your franchise to the local community.

  • Community initiatives development
  • Community outreach marketing
  • Media planning & placement
  • Media training
  • Press conference scheduling and execution
  • Public relations campaign development
  • Stadium task force support
  • Venue referendum campaign planning and implementation


Sponsorship sales/advertising sales/naming rights
Sponsorships and naming rights represent critical revenues for the sports industry. NSS can help establish long-term, mutually beneficial relationships with the business community to maximize these revenues. Our firm has the ability to create unique opportunities and creative programs that will increase the value of your sponsorship inventory and be the envy of other organizations.

  • Advertising/sponsorship agreements evaluation and negotiation
  • Media (television/radio) contract evaluation and negotiation
  • Naming rights transaction evaluation
  • Sponsorship revenue development
  • Sponsorship effectiveness survey